Fig 2.0Services · Product strategy
Product strategyDecide what to build before you pay to build it.
The cheapest code is the code you did not write. Our discovery work produces the documents a product actually needs: a business requirements document, a product requirements document, a financial model with honest assumptions, and where relevant an investor-ready plan. Founders use it to raise; operators use it to say no to the wrong features.
Engagement models
- Discovery sprint (2–3 weeks)
- Business plan and model (3–4 weeks)
- Fractional product leadership
Fig 2.1What you get
What you walk away with.
- 01
Discovery sprint
Stakeholder interviews, user research, competitive scan and a problem statement everyone signs.
- 02
BRD and PRD
Requirements written for engineers and executives alike, with scope, non-goals and acceptance criteria.
- 03
Business model
Unit economics, cash-flow and scenario models in a workbook you can keep changing.
- 04
Investor materials
Deck, model and data room, with every number traceable to the workbook.
- 05
Technical due diligence
For investors and acquirers: code, architecture, team and risk, in plain language.
- 06
Roadmap
Stage-gated plan with what must be true to proceed at each gate.
Fig 2.2Proof
Where we have done this.
- 01
Business plan, financial model and investor presentation for MeraDhan, a savings platform for rural India.
- 02
Complete blueprint for a 2,000-employee staffing company's HRMS and payroll platform.
Fig 2.3Stack
Tools we reach for.
Chosen per project on fit and cost, never on habit. We will tell you when something simpler will do.
- Structured interviews
- Financial modelling
- Prototyping in Figma and code
- Market and regulatory research
Fig 2.4Questions
Asked often.
Will you build what you scope?
If you want us to. The documents are written so that any competent team could build from them, including yours.
What makes your investor materials different?
Every number comes from the model, scenarios are shown side by side, and open assumptions are marked, so the deck survives the first diligence call.
Fig 2.5Related products
Built with this capability.
Fig 2.6More services
Also on offer.
Have a product in mind?
Let's build it.
Tell us what you are trying to make happen. You will hear back from an engineer within one working day.